ON-DEMAND DATA WITH COMMERCIAL BUSINESS INTELLIGENCE

 

Commercial Business Intelligence (CBI) is an on-demand suite that combines business analytics, data mining, data visualization, and data tools coupled with best practices to help you make better data-driven decisions that lead to more commercial vehicle sales.

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Real-Time Commercial Vehicle Metrics And Insights At Your Fingertips
CBI, from Work Truck Solutions, focuses on inventory (status, health, pricing, market trends, and stocking), buyers (traffic, leads, sources, and engagement), and baselines (dealer scorecards and market data). This is the data you need to quickly adapt to market and supply fluctuations.

Track Leads By Source And Type
Ensuring that calls are answered and web leads are responded to promptly may sound simple, but managing the basics can set you apart, and it starts with knowledge. Seeing real-time stats about what types of leads are being generated helps you efficiently manage staffing requirements, as well as the overall sales process, and plan accordingly.

It’s also important to know which sources are providing you leads, such as your website, national marketplaces, and even OEM and manufacturer-backed inventory locators. Up-to-date metrics show you what’s performing well and generating the leads that are critical to your commercial department’s success, and point out areas of needed improvement. With side-by-side stats, you can easily compare your various lead sources, know which ones are doing well, and determine where you need to make modifications.

Buyer Engagement Levels Can Reveal Opportunities
Since all site visitors are not created equal, having visibility into buyer engagement can offer a unique perspective and help you rate the quality of traffic coming from your various sources. Combining this insight with other metrics in the CBI suite of reports, such as buyer engagement data by month or body type, you’re ready to sort out the challenges, and areas for improvement, ultimately assisting you in converting more browsers into buyers.